![Why Are Adidas YEEZY Sneakers So Expensive and Popular (That Some Risk Breaking The Law To Buy Them) Why Are Adidas YEEZY Sneakers So Expensive and Popular (That Some Risk Breaking The Law To Buy Them)](https://dollarsandsense.sg/wp-content/uploads/2020/12/david-lezcano-Gikm-aEAIaE-unsplash.jpg)
Why Are Adidas YEEZY Sneakers So Expensive and Popular (That Some Risk Breaking The Law To Buy Them)
![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=m_jp3fbp&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![adidas - YEEZY - adidas and Kanye West Make History with Transformative New Partnership adidas + KANYE WEST adidas - YEEZY - adidas and Kanye West Make History with Transformative New Partnership adidas + KANYE WEST](https://www.adidas-group.com/media/filer_public_thumbnails/filer_public/81/9b/819b0e89-ff10-49ae-9b8e-acf2187dd376/kanye_west__adidas_cmo_eric_liedtke.jpeg__800x900_q85_crop-smart_subject_location-1598%2C1055_subsampling-2.jpg)