![Colin Kaepernick "Just Do It" campaign ad aired during first NFL game tonight after Nike created a buzz dropping it on social media yesterday - CBS News Colin Kaepernick "Just Do It" campaign ad aired during first NFL game tonight after Nike created a buzz dropping it on social media yesterday - CBS News](https://assets1.cbsnewsstatic.com/hub/i/2018/09/06/8839d7a7-1d3b-4f02-94fd-13c1daa6a74e/kaepernick-nike-ad.jpg)
Colin Kaepernick "Just Do It" campaign ad aired during first NFL game tonight after Nike created a buzz dropping it on social media yesterday - CBS News
![FILE - People walk by a Nike advertisement featuring Colin Kaepernick on display, Thursday, Sept. 6, 2018, in New York. While sports have always been indivisible from politics and public conflicts, there FILE - People walk by a Nike advertisement featuring Colin Kaepernick on display, Thursday, Sept. 6, 2018, in New York. While sports have always been indivisible from politics and public conflicts, there](https://l450v.alamy.com/450v/2mkxg4f/file-in-this-sept-6-2018-file-photo-people-walk-by-a-nike-advertisement-featuring-colin-kaepernick-in-new-york-in-his-just-do-it-spot-for-nike-that-marked-the-campaigns-30th-anniversary-in-september-the-sidelined-by-kneeling-nfl-quarterback-somberly-challenged-viewers-to-believe-in-something-even-if-it-means-sacrificing-everything-some-responded-with-anger-cutting-or-burning-nike-gear-and-calling-for-boycotts-ap-photomark-lennihan-file-2mkxg4f.jpg)
FILE - People walk by a Nike advertisement featuring Colin Kaepernick on display, Thursday, Sept. 6, 2018, in New York. While sports have always been indivisible from politics and public conflicts, there
![Darren Rovell on X: "Very hard for a brand to own a day like Nike has today. 1 million tweets on Kaepernick's “Just Do It” ad has kept Nike in the top Darren Rovell on X: "Very hard for a brand to own a day like Nike has today. 1 million tweets on Kaepernick's “Just Do It” ad has kept Nike in the top](https://pbs.twimg.com/media/DmN4ppUXoAA21-F.jpg:large)
Darren Rovell on X: "Very hard for a brand to own a day like Nike has today. 1 million tweets on Kaepernick's “Just Do It” ad has kept Nike in the top
![Colin Kaepernick "Just Do It" campaign ad aired during first NFL game tonight after Nike created a buzz dropping it on social media yesterday - CBS News Colin Kaepernick "Just Do It" campaign ad aired during first NFL game tonight after Nike created a buzz dropping it on social media yesterday - CBS News](https://assets3.cbsnewsstatic.com/hub/i/r/2018/09/05/21fbd12b-1557-45fb-8da6-166223c37ba0/thumbnail/1280x720/816fee4e326b681f89347f0774bf143c/0905-ctm-kaepernicknike-jacobson-1650703-640x360.jpg?v=6616762727d81e1cb010134e0c556e29)